Landing Page Success Tips
The opt-in squeeze page or “aka” landing page is one the most important aspects of building targeted opt-in email lists. This is the page that visitors land on that provides them with incentives as to why they should join your list. The opt-in subscriber results ha a direct relation with how well a squeeze page is designed.
Necessary Components Of A Squeeze Page
Creating a successful squeeze page that converts visitors into subscribers has to entail a few necessary components. Within the optin squeeze page there must be a compelling headline, an exciting free offer, bullet points, and of course the opt-in form.
The first thing anyone sees when they visit a web page is the headline. Therefore it is important to create a headline that will grab their attention. A good headline should be in bright colors such as red. Also the headline has to attempt to capture the visitor emotionally with a problem while also promising the solution in the body of the squeeze page. This formula will make the visitor want to stick around at least to see what solutions you may have.
Following the headline can be a subheading introducing the free product that you are about to introduce. After that, needs to be a few sentences followed by the solutions. The solutions needs to be about 5 to 10 bullet points explaining what will be provided in the subsequent free report. When this formula is followed correctly, it should create a buzz to make the visitor want more information.
Placement of the opt-in email lists form is very important to helping increase the likelihood of conversions. The form should be place in a visible area on the page. A good place for a form is above the fold to the right of the squeeze page or directly following the bullet points. You may also choose to utilize a scrolling form the follows the direction of the scroll bar up and down as the user browses the page.
Delivering on the promise of the hype in your free report ultimately will be the key to keeping your subscriber on your mailing list. You must bear in mind that getting them on your list is not the only task at hand. A good marketer must have good information to provide the subscriber so that they won’t exercise their option to unsubscribe. You should never use fake hype as a way to collect opt-ins if you intention is not to provide value. This strategy will backfire and leave you back at square one.
Additionally, a simple tip that can really increase your conversion is building trust. Trust can be built by including a personal video, your picture, or a signature at the end of your squeeze page. These last tips are important because they put a personal touch to your opt-in squeeze page by providing a face to validate the statements being delivered on the page.