Email marketing has become a great tools for following with potential customers to eventually close a sale. There are however several other ways where email marketing can be effective. One of the most powerful uses of email marketing is for the creation of a viral ebook marketing campaign.
When marketing through emails with the right tools, you will be able to learn a great deal about your customers. You can collect this knowledge base by paying attention to what your subscribers click on, what they purchase, and exactly how many sales an email produces. With these kind of statistics gathered from your autoresponder, you can create ebooks based on the interests of your subscribers.
Creating A Viral Ebook Marketing Campaign
Successful marketing online does not necessarily mean making a sale every time. Sometimes giving away a free product can yield more money than completing an immediate sale. Once you have your subscribers engaged, a good viral technique is giving away free ebooks. These ebooks will have links to your site and products, but the viral aspect comes in when your subscribers pass this information on to their list.
Viral ebooks can increase traffic to your site dramatically if you use this marketing tool wisely. Getting an ebook to go viral is not difficult if you are providing good information that you know marketers are seeking. The key to making your ebook go viral is rather simple; You have to provide your subscribers incentive to market your ebook. The incentive can easily be achieve by giving away the rights to the ebook and allowing anyone to brand the ebook promoting your affiliate products.
Branding the ebook does two things that can benefit you immensely. One is the fact that you have now recruited a new affiliate. The second benefit is the fact that each person that receives the book will end up on your site thus creating more traffic to you business. Once you have success with one ebook, there is no need in stopping there, the formula is to rinse and repeat. The more viral ebooks you have floating around on the internet, the more traffic you will generate to your websites.